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Social Media Training Courses

Using YouTube to Market Smarter Social Media

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YouTube is not just a place to watch entertaining videos. It is a huge platform that allows you to attract attention and deliver powerful messages to potential customers.


This YouTube training course is designed to impart knowledge and expertise in a personable and easy to understand way that leaves you with a thorough grasp of why YouTube is a true social media tool for businesses.

Getting Started with YouTube

  • Specific account settings to configure
  • How to find and watch the right type of videos
  • Liking and commenting
  • Branding assets
  • How users use YouTube
  • YouTube searching
  • Browsing video topics
  • Audience development intro
  • How to create playlists
  • Using playlists
  • How to optimise playlist for users

Video Creation & Optimisation Techniques

  • Customising your YouTube video experience
  • Shooting tips for small screen content
  • Content marketing strategies around continual content creation
  • Post production tips and tricks
  • Creating a brand identity on YouTube

Video Content for YouTube

  • Introduction to the content creation process
  • Choosing the right software
  • YouTube's video technology
  • Understanding YouTube's video compression
  • Content marketing strategies
  • How to build a sustainable community
  • Embedding YouTube videos
  • Upload strategies

Audience Development & Marketing Strategies

  • Using Social Media as an effective outreach tool
  • How Google+ and YouTube work together
  • Posting strategies
  • Other social networks
  • Using the Blogger network to increase visibility
  • Using YouTube insights
  • Creating specific user goals
  • View reports in insights
  • Types of reports
  • Engagement reports in insights
  • Types of reports