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Social Media Training Courses

Marketing with Google+ Social Media

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Reviewing Google+ as a marketing tool. Creating communities, Hangouts, best practice for setting up your Google+ pages and understanding the business case for Google+.


The aim of this course is to provide you with a sound understanding and knowledge of the Google+ platform so that you can utilise the application to promote a business’s services.

Google+ Strategy

  • Business opportunity: Understanding the business case for Google+ marketing
  • Google+ objectives: Clarifying your Google+ business rationale. Brand engagement, or SEO

Google+ & Search Marketing

  • Social search: Understanding the impact of Google+ on people’s personal search returns
  • Page optimisation: Keyword strategy & other tactics to boost visibility of your Google+ page

Google+ Pages

  • Set-up: Best practice advice to establish your presence on Google+
  • Custom URLs: Creating a well-branded URL for your page
  • Google+ design: Design best practice to make the most of your cover photo, profile pic and more
  • Circles: How to best manage your connections with Circles and grow your follower base
  • Local reviews: Reviews collection and response best practice

Google+ Content Strategy

  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximise engagement - Hootsuite
  • Content type: How to best plan your mix of image, video and other multimedia content
  • Creative development: How to creatively plan content to maximise community engagement

Google+ Communities

  • Creating a community: Best practice setup
  • Focus topic: Researching and determining a topic for your community to maximise results
  • Third party communities: Finding, participating and maximising results from existing communities
  • Posting to communities: Best practice to drive engagement

Google+ Hangouts

  • Hangouts on Air: Best practice use of live broadcast Hangouts to an unlimited audience
  • Invitation-only or public: Activation options for each
  • Business Hangouts: Full overview of tactics for business use

Google+ Events

  • Invitations: Best practice use of customised invites to drive attendance
  • ‘Party Mode’: Best use to inspire attendees to share photos and experiences from your event online

Google+ Page Management

  • Community engagement: How to best engage with your community and manage negative comments
  • Community growth: Proven techniques for organically growing a targeted audience on Google+
  • Management tools: Full overview of recommended tools to boost productivity

Google+ Measurement

  • What does success look like?: How to tie back your analytics to your overarching commercial goals
  • Google+ analytics framework: Tried-and-tested metrics for measuring performance