Compared to social media, email marketing is the oldest trick in the book of internet marketing. Even so, it is an old trick that produces great results, even by today’s standards. Email marketing campaigns tend to produce higher conversion, and they work better in building actual relationships with customers.
Of course, you don’t want to use the internet marketing instruments available to you separately. Email marketing and social media can actually produce amazing results when used in an integrated, well-planned way. The tips we are about to discuss in this article will help you get started right away.
Cross-Promotion at Its Best
There is no better way to grow your social media following than by inviting your existing newsletter subscribers to follow you on popular social networking sites. A direct call to action to thousands of email recipients is a sure-fire way of boosting your social media presence when you are just getting started. You can enjoy a much faster growth rate once you have a handful of followers actively promoting your content.
On the other hand, you can promote your newsletters to your social media followers. With the help of exclusive promotional offers and other internet marketing gimmicks, it is easy to get people to sign up to a newsletter. Some email marketing platforms will even display the sign-up form or a preview of it directly, improving conversion rates and boosting user engagement at the same time.
As you can see, these two internet marketing instruments work great together. Cross-promotion is just the beginning too.
Your Subscriber List on Social Media
Cross-promotion is a great way to jumpstart your journey into the world of social media. Another great trick is to upload your subscriber's list to the social networking sites you use. This will let the social networking sites automatically search for your subscribers on their networks, after which you can choose to follow and engage the subscribers directly.
You can also use the same approach for remarketing or advertising. Twitter Ads, for example, allows you to create an audience list based on email addresses. By uploading a list of subscribers to Twitter Ads, you can display ads to this audience group more effectively.
Get to Know Your Audience
Retargeting and remarketing are powerful tools to use in today’s competitive market. Using the resources offered by both social media marketing and email marketing, you can turn retargeting into a super-weapon that will take your internet marketing to new heights.
For starters, there are email research and verification tools you can now use to find decision makers and key figures in different companies. You can click here to learn more about The Email Finder, one of the best email verification tools to use right now.
You can then track email clicks using built-in tools provided by Facebook and Twitter. You can also add codes to your landing pages so these social networking sites can accurately recognize visits, purchases, or downloads.
The rest is easy. You can use tracking data to fine-tune advertising and social media campaigns to perfection. The result is higher conversions and a stronger relationship with the target audience and potential customers.