COVID-19: Business as usual at Designated. We can add a COVID-19 statement to your website for £25 +vat. Call 0151 653 3338 or email
Toggle Bar - 0151 653 3338


IT Training, Social Media, Digital Engagement, CRM.


Your customers are, of course, a very important part of your business. In the modern business world, they demand to have good customer service and a smooth process from buying their products to delivery.

It is important to do all you can to ensure that your customers get a consistent service that is reliable and to a high standard. There are ways that you can try to make your company better for your customers and help create a consistent service.


Your website is the face of your company for many people. It is often the first thing they see before they choose whether or not to purchase something. For this reason, you need to have a friendly and easy-to-navigate site that will help your customer find the specific products or services they want.

Try not to have too many links, images or words on the front page of the site. It can confuse and detract from the things you want your customers to see. Make the parts you want people to click onto, brighter or more colourful than the rest.


Getting your customers to buy your products is what business is all about, but you need to make sure that the process they are using is reliable and consistent. Your customers also like transactions to be quick wherever possible; they don’t want to be filling in a lot of information or going through too many screens if it isn’t necessary.

Investing in the latest online shopping software is one way you can achieve this, you can also make as many payment methods available as possible.

Supply and Demand

It can be frustrating if people cannot get something they want because it is out of stock. While this can’t always be helped, you should try to minimise the risk by using technology such as a supplier portal. The portals such as those provided by can help you more efficiently manage your suppliers wherever they are in the world.

With contracts, scheduling agreements and full visibility of purchase orders and scheduled delivery lines you can manage customer expectations far better.

Customer Service

If your customers do have any concerns or queries about their service, then being able to speak to someone about it is a big factor to keeping their custom. You want to provide as many avenues for your customers to use as possible. It could include web chat, email and even social media. Make sure your customer service team is, therefore, social media savvy, as this is the easiest means of customer service, and many people turn to the like of Twitter and Facebook to voice their concerns and queries.

Many people also want to speak to someone in person, so having a telephone number can be a big plus for your customers.

Building a good relationship with your customers and keeping them recurrent buyers is the ideal outcome for your business. Anything you can do to make their experience better is worth the effort and the investment to ensure that they don’t migrate to your competitors next time.