Making your business stand out online in a sea of competition is vital if you want to attract new customers and retain existing ones. It is all too easy for your business to get lost online as the internet provides so much choice to customers that once you sink to the bottom of Google search results, it can be very hard for people to find you.
To make sure that your business doesn’t get lost online, follow these top tips and make sure you stand out from the crowd.
Having an appealing and easy to navigate website is extremely important if you want to attract new customers. You can design your website using platforms such as Wordpress or Squarespace, both of which have relatively simple backends that allow you to customise different aspects of the site. You can also choose from a wealth of different templates and designs so you will find the right one for your business. For example, if you are a photographer or run a business where the visuals are very important then a template which features large images and relatively little text might be best for displaying your strengths. If you don’t feel confident in setting up and managing your website you could pay a web developer or web design company to create a bespoke site for your needs.
You must know who your target audience is and understand their needs so that you can be sure your product or services meets them. Explain who you are and what you do very clearly on your website and any promotional marketing material. This is vital to help any new potential customers coming across your website quickly understand what you do and why they should use your product or services. Spend some time working out what your unique selling proposition is and then make sure that is highlighted on your website so that you stand out from the competition.
Improve your business’s SEO, or Search Engine Optimisation, to make sure it is easy to find online. Improving your SEO will help your business to rank highly in customer searches, and using relevant keywords can give you a good SEO profile. If this seems a daunting task or you simply don’t have the time to dedicate to SEO, then use a specialised seo service to ensure your business gets to the top of Google rankings.
Being active on social media is a must for any business. Having and maintaining a business profile on Facebook, Twitter, Instagram, LinkedIn, and other sites can help to raise your online presence and attract new customers. Make sure you regularly update your profiles and keep content concise, relevant and shareable. The ideal would be for a social media post or video to go viral and be shared widely online, and the posts which often go viral are funny or emotive but not overtly promotional. While it is very difficult to plan a viral post, you can raise your chances by creating entertaining content. A viral post can also sometimes help to garner you more traditional media interest, which can further raise your profile.