Regardless of your business's niche or target market, it's important to understand that there's no shortage of competition online. This means that if you want to ensure that your website stands out and makes an impact, you need to know how to market it effectively to boost site engagement. No matter how you look at it, you are locked in a fierce battle with your competitors for website visitors, and there's the challenge – ensuring that your site comes out on top.
When it comes to website success, engagement is key. Bearing that in mind, are you keen to determine how to improve your site's engagement? If the answer is yes, then you will want to have a read of the six marketing tips below that could help to give your website's engagement a much-needed boost.
- Create awesome content
The volume of the content that you produce is not important. What's important is the quality of your content. If you're producing a massive amount of content because you've heard the saying 'content is king', then you are going to end up disappointed. Is content important? Of course, it is, but only when it's awesome content that's interesting, informative and highly engaging.
- Incorporate video content
When it comes to website engagement, in 2018 video is crucial. Still websites are a thing of the past, video is a new platform that you should consider incorporating. Video can convey the same message that it takes 500 words to share, in the space of just a few seconds, making it a fantastic platform for engaging customers who have only small amounts of spare time.
- Get expert support
Don't be afraid to get expert help for your website, and your company's other IT needs. If you need expert help to make managing your IT and website easier, you can find it at Torix. For a website that is engaging, you need a site that runs seamlessly, which is where IT support comes in – every time there's a glitch in your site, you need to have it promptly dealt with.
- Install a 'live chat' feature
For a website that is successful when it comes to customer engagement, it's important to make it easier for your customers to engage with you. The key to this is effective communication, which is where having an integrated live chat feature is so vital, as it makes it simpler for your customers (and potential customers) to connect and communicate with you.
- Market your site via social media
To boost website engagement, utilising social media is crucial. You could have the most incredible website in the world, but if no one knows about it, you won't get the success that you are after. That's why it's so vital that you make time to share your website and its content, from blogs to video content on social media, to help boost traffic and engagement.
- Ensure it's fully responsive
Today, 85% of internet users browse websites via their smart devices – smartphones and tablets – which means that it's more important than ever that websites are fully responsive. If your website isn't designed for mobile use, in addition to PC use, you are damaging your chances of engagement, and your business's success at the same time.
When it comes to increasing your website's engagement, it's important to realise that to do so, you need to combine a range of steps, such as those suggested above.