It’s hard to know what social media tactics will work or fail, as different techniques will work for different companies, and you must also learn to adapt to the networks’ ever-changing algorithms. However, as more than 2 billion people have a social media account, it’s worth investing your time into developing the perfect strategy.
When executed and timed well, the right social media methods can increase your brand awareness, boost engagement, drive quality traffic to your website and increase your profitability. For this reason, you should read the following ten social media tactics worth trying in 2018.
- Learn from Other Brands
While you should never imitate other brands, you can learn from the successes and mistakes they may have on different social media platforms. Follow their profiles to identify how they are engaging with their target market so that you can learn from their most successful posts on Facebook, Twitter, Instagram and LinkedIn. Also, monitor how frequently they post, how often they directly engage with their followers and the variety of tactics they use.
- Post Five Times Per Day or More
How often are you posting content on social media? Once or twice per day? It might not be enough to increase your following considerably. Aim to publish a minimum of five times per day, so you can continually grow your following and increase engagement. Avoid self-serving advertisements that will force people to unfollow you, and offer entertaining, insightful content that will give people a reason to engage with your brand.
- Invest in Sponsored Posts
Organically growing a loyal following can take time and a great deal of patience. If you want to speed up the process, invest in sponsored posts. Use targeting to market an ad to your demographic, and you can even set a budget to ensure you don’t overspend on marketing. It’s one social media tactic that can provide a great return on your investment. Visit Carlos Real for more information on Facebook ad management.
- Offer Exclusive Deals to Your Followers
Prove to your followers how much you appreciate their support by offering exclusive deals they won’t find elsewhere. Not only will it provide them with a reason not to hit the unfollow button, but it can also build brand loyalty. The better the deal, the more likely your followers will share it on their own feed, which will allow your company to benefit from word of mouth marketing.
- Add a Social Media Popup to Your Website
Popups can be annoying. However, according to marketing guru Neil Patel, a social media popup on your website can double your social media traffic within 30 days. The small inconvenience could have a big impact on your business, so it’s certainly worth a try.
- Influencer Marketing
Look beyond your own social media networks to connect with your target customers. Influencer marketing allows you to harness the power of other people’s large following so that you can influence their audience’s purchasing decisions.
However, don’t assume you need to turn to a celebrity with millions of followers to reach your target audience. It’s believed engagement can decrease as their followers rise, as audiences will be aware they are viewing a paid advertisement. Instead, turn to micro-influencers who have between 10k-100k followers to increase your reach and engagement.
- Post on Instagram Stories
Instagram Stories launched on the platform in 2016 and is now an incredibly popular addition to the network, as it experiences more than 250 million daily active views (DAU). According to reports, half of all businesses post at least one story every month – and 20% generate one direct message, as a result. It’s also a versatile video platform that allows you to be a little creative, as you can add text, filters, and drawings. So, it’s one marketing tactic you should try this year to boost your reach and engagement.
- Run a Competition
You need to spend a little money to make a lot of money. That’s why you need to stump up the cost of a free prize for a lucky winner of a social media competition. Everyone wants to win a gift, no matter how big or small it might be, so it can be an effective way to improve your visibility and engagement. Simply encourage people to like, share and comment on the contest to be in with a chance to win.
In addition to running a competition on your profile, you could also donate a prize for third-party social media content, in return for a tag to your profile. This can generate interest in your brand, products and services while helping you form a rewarding relationship with companies within your industry.
- Use Twitter as a Support Channel
Are you aware that Twitter has experienced a 250% increase in customer service interactions? That’s because the modern audience is more vocal than ever before and are more than happy to ask for help publicly on social media. If you fail to reply in a timely, responsive manner, your customers can become frustrated and turn to your rivals. Train your team to reply to any issues with personalised, responsive replies, so your customers can quickly and easily receive an answer to their questions, or discover the best solution for their needs. It’s important to provide a professional, fast response, even if it is just to direct a customer to the correct support channel.
- Post High-Quality Photos
A picture is worth a thousand words. You should, therefore, aim to convey your brand’s message using high-quality images and not text. According to Social Media Today, content with relevant images can experience 94% more views in comparison to content without it. That’s because audiences process images 60,000 times faster than text, so you should focus your attention on developing visual content to help your brand stand out in a feed.
While none of the above tips are guaranteed to ensure your success on social media, they are effective tactics that could potentially improve your reach, engagement and profitability.