
Content marketing is one of the most important aspects of a digital marketing strategy and if it is done right then a business can reap the rewards with evergreen and shareable content for years to come. There are countless articles, blogs, social media snippets and eBooks being published every second and breaking through this barrage of information can be a daunting task for any company. Before even attempting to create something, you have to ask the question, why does anyone care about what you have to say? This statement might sound blunt but with the mass of information on offer on the web, how do you expect to people to react or even see your content if you haven’t got a plan to outreach and implement it according to your target audience habits?