Football fans around the world will be cheering for their favorite team to win the World Cup in Russia but Twitter could end up being the real winner of the international event.

Although online marketing is a crucial aspect of any modern business, it can seem complex and a little daunting to the uninitiated. Sufficed to say, if you don’t consider yourself at all tech-savvy, you may be confused by terms like SEO and PPC. You might even wonder whether they are relevant to your business.

No longer do employees need to be confined to dull office complexes or storefronts in business. There are now a number of ways businesses can run their companies, which can help them to reduce their overheads and increase productivity while improving employee morale.

Businesses, at their core, are social beings. They cannot exist on their own, they cannot exist without collaboration, and they cannot exist without society. Society itself has many pre-existing notions as to what a business should have and how it should operate. In some ways, it can be incredibly beneficial for businesses to disrupt their customers’ expectations.