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  1. Consider the types of people you want as fans, followers etc.
  2. Plan a strategy and activity of engagement.
  3. Make sure you only post great content that is relevant for those people.
  4. Look into what is popular on the platforms where your target market is most active.
  5. Take time to research what your competitors are using social media to achieve.
  6. Look into what has worked well on your own platforms eg what got the most likes/shares etc.
  7. Be sure to post content on the best days and at the best times of the week when your audience is online.
  8. Only include your location if its appropriate and relevant.